The bidding process encourages mediocrity. Let me say that again! The bidding process encourages mediocrity! This may be the most important building management tip you'll ever receive.
JR and Co is coming off of their best year ever. One of the strategies that made that possible is a rule we follow:
If your competitor does something and you're doing it, then stop doing it right away!
We asked our self why should we participate in a process that forces us to look for ways to cut corners. That's why now we insist on getting to know our potential customers first. We sit down with them and ask each other questions to make sure we are a mutual fit to do business so that we don't waste each others time.
By following this process, we have heard some surprising reasons our customers have trusted us with their roofing needs. Recently, when asked "why did you buy from us"?, a lady told me she bought a commercial roof from us because "you were patient with my mother and kind to my daughter"! There are many more stories I could tell but, we have asked our customers to tell you instead. Check out the video testimonials in my previous blog. We have more of them scheduled to shoot this week.
Let's make this a great week!
Dale
Dale Ball, PhD, GRP
dale@jrroofinginc.com
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